55 Colmore Row


Appointed by award winning property developers IM Properties and project managers Projex Solutions, FRA designed the wayfinding and signage at 55 Colmore Row, one of Birmingham’s most widely recognised business addresses. Our scope included strategy, concept design, tender and project management overseeing implementation of the scheme. The iconic Grade II listed building, designed by AHR Architects underwent a £30m renovation and now offers 160,000 sq ft of grade A office space spanning over six floors.


The elegant scheme harmonises with the period features of the building whilst complimenting the new contemporary workplace. The bespoke signage references a ‘Guilloche Watermark’ inspired by the building’s former use as a banking hall, giving 55 Colmore Row an identity that is contemporary in expression yet routed in authenticity.

"FRA designed and implemented a comprehensive signage package for 55 Colmore Row. They met the aspirations and objectives of the brief and worked to the tight milestones of the project.  Their level of professionalism and attention to detail resulted in an elegant, contemporary wayfinding system that compliments the branding and architectural interior of the building. I would be happy to appoint FRA again for any future projects"


Dan Butler, IM Properties