A particular niche specialism is in wayfinding design for car parks. Car parks, like toilets, say a lot about an organisation. The car park is very often the first impression of a place, we help create a sense of arrival, of brand expression whist ensuring that the navigation is safe and legible.
We help people to orientate and make sense of where they are, where they parked and the ease of how to find where to go. We help relieve stress, offer reassurance and build excitement and anticipation to add to users experience of a place. We use colour, information design, supergraphics and colour coding as appropriate. Our designs enhance and enliven spaces yet are succinct, legible and on brand whilst being easy to maintain and update.