Coventry University Richard Crossman Building


FRA were appointed to design a wayfinding strategy scheme for Coventry University's Health & Life Science campus, working in close collaboration with Architects Broadway Malyan. We developed a bespoke wayfinding scheme tailored to the needs of the university that respects and enhances the architectural design and helps transform the outmoded Richard Crossman Building. The scheme builds a new visual identity, creating a dynamic work and study environment and helping to market the faculty to students and business alike.


Signage was designed using a room numbering system, recognising that functions can change within spaces whilst reducing the need for replacements, saving costs and management time. A black and orange, simple, elegant sign system reflects architectural details and colour palette. Safety manifestation was designed in cost effective translucent vinyl and applied to glazed facades to create a strong sense of welcome and set the tone of voice for a progressive, dynamic learning and working environment.


We worked with the team to source bold, engaging images, both vocational and inspirational for use as supersized environmental wall graphics. Careful consideration was given to sourcing royalty free images that contributed as interior design elements within the scheme. Graphic devices and texts were overlaid to reflect the faculty’s aspirational values.


Staff and students are thrilled, the space is re-visualized to a bright contemporary environment.