As part of our ongoing work with Telford & Wrekin Council, FRA were asked to design a new website for Discover Telford, Telford's Visitor Economy brand. The responsive website has been built for use through desktop, tablet, mobile and totem touchscreen.
The website provides a platform for visitors to explore the range of destinations, attractions, conference spaces and hotels on offer throughout the Telford & Wrekin borough and also acts as a booking portal. This supports business and investment in Telford, Ironbridge and the surrounding villages and towns, helping create a revenue platform for the council.
Our brief also incorporated a background design for Telford & Wrekin Council's CONFEX'16 stand. The graphic encompasses all that Telford has to offer, using a 'mash up' of world class historic icons and attractions with contemporary buildings and spaces. The design uses Discover Telford's brand colours in a graphic style to create a vibrant landscape, collecting Telford's assets together in one iconic image. The design has continued to be used across further marketing and online material.