As part of the major redevelopment of Grand Central, BCSC Gold Award winner of “Centre of the Year 2015” FRA were appointed as signage and wayfinding consultants for all new static and digital signage. The joint venture scheme by Network Rail and Birmingham City Council comprises of 500 million square feet of shopping and dining including the biggest John Lewis store outside of London. The development also includes a new 477 space car park.
We developed a new wayfinding strategy and design for the newly refurbished and rebranded shopping centre working with Architects, Haskoll.
'I worked with FRA, in my capacity as interim Marketing & Brand Manager, Grand Central, Birmingham. There were a number of challenges involved, aside from pure design, and in all cases FRA rose to the occasion. Grand Central's website and digital wayfinding both reflect the essence of the brand, acting as a meeting place and showcase for the great city of Birmingham. FRA showed great expertise plus the ability to work both closely with us and also independently of day-to-day control, as required, which was vital with an enormous amount of other work going on and a very limited team and budget.'
Danny Herbert, Marketing & Brand Manager