Prestfelde Preparatory School, Shrewsbury


Prestfelde’s original wayfinding brief soon expanded into an entire brand identity update. Our aim was to increase the student footfall by encouraging families to visit and help them evaluate how an education at Prestfelde can give their children the best start in life. Our scope of work included a new website template design, prospectus, mini bus wraps, business cards, stationery and entrance signage.


We undertook a research audit to understand the market offer and how competitors or other similar facilities approached their branding and marketing. Our findings and conclusions allowed us to recognise the unique characteristics and key challenges facing Prestfelde. The new branding captures the essence of the school with a visual identity and an updated logo that appeals to the emotional senses and its intellectual values. It encompasses Prestfelde’s traditions and heritage, whilst reflecting its warmer, more contemporary and approachable personality. A gender neutral colour palette and tone of voice was adapted and strengthened to appeal to both parents and children, distancing it from its former boys’ school identity. The new website and prospectus provides parents of future and current students with all the information they need about the school, capturing Prestfelde’s values and appeal: to be inspiring, curious and ambitious in a playful, lively and thought-provoking way.