Contact the studio on 01743 242 485

© FRA 2018

At the heart of our design for public realm wayfinding is placemaking, we want to help build environments that have a clear sense of identity.


We study how people find, arrive, navigate and interact with a place. We help stakeholders to clarify messaging by storyboarding and prioritising the hierarchy of information. We establish a wayfinding strategy by understanding identity, topography, multimodal journeys, linkages, decision nodes, interpretation and story telling. We use our skills in information design, product design, cartography and mapping, digital design, scheduling and location plotting to craft a scheme that is responsive to the particular identity of each project. We have strong project management and technical design capabilities that ensure that the scheme is delivered on the ground; smoothly, timely and cost effectively.