Rushden Lakes opened in Summer 17 and is already proving very popular and successful. The retail and leisure park sits on SSSI and offers a unique chance to shop, dine and enjoy the natural setting. The scheme is phased with more leisure mix in development. FRA designed the brand identity, the wayfinding and interpretation signage working with developer LxB, owners The Crown Estate, managing agents Savills and the wider design team including HPW architects and landscape architects UBU. Our scope involved building a website during the development phase.