Rushden Lakes is a mixed use retail and leisure development set in 34 acres of a 244 acre Site of Special Scientific Interest being developed by LxB Retail Property. FRA are developing the branding and wayfinding strategy for the development working closely with HPW Architects. The development is a very different mix and is sensitively designed to include retail and leisure together with Wildlife Trust and nature trails. Works  started on site early 2015.


The Brand

FRA have developed the brand for Rushden Lakes based on the murmuration of birds which is a natural occurance on the SSSI. We’ve created a marketing tagline; ‘naturally different’ which captures the essence of the destinations offer and helps set it apart.


We applied the brand across a development website, built and designed by FRA, that informed the

public on progress and acts as a marketing tool for lettings.



Silkmoor B,

Frankwell, Shrewsbury




© FRA 2016