Rushden Lakes


Opened Summer of 2017, Rushden Lakes is a mixed use retail and leisure development set in 34 acres of a 244 acre Site of Special Scientific Interest. The retail and leisure park sits on SSSI and offers a unique chance to shop, dine and enjoy the natural setting. The scheme is phased with more leisure mix in development. FRA designed the brand identity, the wayfinding and interpretation signage working with developer LxB, owners The Crown Estate, managing agents Savills and the wider design team including HPW architects and landscape architects UBU.


FRA developed the brand for Rushden Lakes based on the murmuration of birds which is a natural occurrence on the SSSI. We applied the brand across a development website, built and designed by FRA, that informed the public on progress and a marketing tool for lettings.