First impressions are everything; how people relate to a brand experience; the feel of the place, their ease of orientation, their understanding of what's on offer, the ease of movement, the excitement of discovery, all add up to their enjoyment of their visit.
The journey starts in the home or even on the phone, capturing hearts and minds. The experience on the ground needs to tally with expectation, be fluid, legible, relevant and engaging. We can use wayfinding design tools, to communicate, encourage flow, cross sell, entertain and inform. The aim is to build loyalty, encourage repeat visits, increase dwell time and spend. Overall we help to make a place, an experience and the environment memorable and distinctive.