Southwater Telford


We were appointed by Telford and Wrekin Council to develop a wayfinding strategy for the town centre as part of the planned £200 million development of the town. This involved an audit of the town, stakeholder consultations, strategy development, detail design, map generation and advising on digital delivery as part of a holistic approach to the navigation network. We then produced a detailed strategy and report followed by a comprehensive Design Guide.


FRA undertook full scheme planning, scheduling and artwork and then contract managed the procurement and installation of the first phase of works at Southwater.