Southwater Telford Hoarding


Telford and Wrekin Council commissioned FRA to design a series of hoarding graphics to be installed to a 379 metre stretch surrounding a new hotel development in the town centre. The design compliments the Discover Telford brand which FRA developed as well as the Discover Telford website.


The hoarding design provided a great opportunity to promote the town and engage the local community with photographs and messages such as ‘Creating a Better Borough’. One section featured a timeline of Telford, showcasing events and interesting dates from the past 50 years.


The hoarding design also doubled as directional signage, highlighting restaurants and Telford’s International Centre. Viewing windows gave the public a behind-the scenes perspective on the construction and the journey of the scheme.