The Shard, The Shard Logo, Shard, Shard Logo, Logo, London, FRA Creative, FRA, Wayfinding, Design, Graphic Design

Following a highly competitive pitch, Real Estate Management UK Ltd (REM) appointed FRA to create the Retail Design Guide for The Shard Arcade located in London’s most iconic building.

 

The guide sets out key principals that tenant design should adhere to including shopfront displays, signage, lighting and fixtures and fittings.

 

 As a result the guide ensures all tenants contribute to creating a quality environment that delivers an advantage over other locations and build on the reputation of The Shard Arcade as a special, premium shopping experience.

 

FRA

Silkmoor B,

Frankwell, Shrewsbury

Shropshire

SY3 8LN

 

© FRA 2016