All projects start with analysis of user journeys and flow patterns to determine decision nodes and clarify information requirements. We believe in delivering information in a timely manner; what, where and when, so that information is concise, legible and purposeful.
We study traffic and pedestrian flows and horizontal and vertical movement through the environment. We assess natural or architectural features that aid wayfinding and orientation, understand sight lines and reading distances, consider obstacles that might hinder legibility.
We portray the brand ethos of each project and look at initiatives to bring each place to life, how to express the values and communicate the brand message. Understanding of these requirements helps establish a wayfinding strategy, a hierarchy of signage requirements, an information design schedule and an attitude to tone of voice.