Silkmoor B,






01743 242485





Fran Raybould

Creative Director


Fran leads the wayfinding design team here at FRA. She has over 30 years experience working on commercial interiors, including some of the best retail, leisure and cultural destinations in the UK and Europe. She is passionate about building memorable places and oversees strategy, design and implementation of each project working closely with clients and stakeholders to ensure each scheme is delivered to perfection. Fran likes to seek out those elements in each project that makes a difference, to get under the skin and deliver something bespoke and tailored.


Imogen Smith

Graphic Designer


Imogen is a key member of our design team working directly with our Creative and Design Directors on a variety of branding and wayfinding projects. She has a background in Graphic and Media Design and is proving rather astute in digital communications as well as bringing flair to wayfinding

and placemaking.


Rachel Trippier

Marketing & PR Director


Rachel has over 10 years experience

in the signage industry and is ultimately responsible for FRA’s Marketing & PR and making sure that we develop our brand and professionalism. She and Jamie form the backbone of the company and ensure that we

function as a well honed team.



Jamie Trippier

Managing & Technical Director


Jamie has over 13 years experience in

the signage industry and is a stickler for quality.  As MD Jamie steers the ship of

FRA ensuring that the company is fully resourced and he provides our technical underpinning. He is at the vanguard of sign manufacturing processes and techniques and has managed award winning wayfinding schemes in the UK.  Jamie believes in proactive customer service and works closely with clients, stakeholders and contractors to ensure the smooth and exacting delivery of each project.



Nick Raybould

Design Director


Nick’s a seasoned and driven designer who has worked through various graphics disciplines - and who continues to have fun with the media. He has a rich background working within various design sectors; corporate ID, design for the music and leisure industries, packaging and even illustration! At the helm of the FRA Information and Graphic Design team, he applies his accumulated experience to the conundrums of branding, wayfinding and digital design to deliver sensitive yet savvy solutions that are brand focussed.



Martin Hall

Graphic Designer


Martin has worked on complex internal and external wayfinding projects as both a wayfinding planner and a graphic designer, his involvement in county-wide wayfinding schemes has given him experience in high level strategy, detailed sign placement, phasing of signage implementation and working alongside stakeholders, design agencies and product designers to meet and exceed client expectations. Martin has extensive experience in designing and managing the creation of mapping for towns across the country, he possesses a solid grounding in best practice mapping techniques and a desire to innovate and add value to each project.



If coming through Shrewsbury take the Welsh Bridge then turn left at Dave Mellor cycles into Silkmoor, if you reach Majestic Wines you’ve gone too far! Follow signs to FRA, we’re on the first floor of the building facing you.


If coming from the A5 go past Majestic Wines and then turn right into Silkmoor just before Dave Mellors Cycles, if you reach Frankwell roundabout then you’ve gone too far, just go round the roundabout and turn left at the cycle shop.

Thank you to James French and Paul Nulty for contributing to our photographs