Appointed for The Dolphin Centre, Poole

FRA have been appointed brand and wayfinding consultants for The Dolphin Centre, Dorest’s largest shopping centre as part of a relaunch.

Working closely with client Legal & General we are involved in brand workshops and with architects TP Bennett’s, we are developing a wayfinding strategy to draw visitors and help them navigate 430,000 sq ft of covered retail space over three levels and out into open streetscapes. Accessed via three entrances this shopping area can be approached from the adjacent bus and railway stations or the town’s three car parks.


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