Branding & Wayfinding for St James, Dover

Legal & General have appointed FRA for St James, a leisure and retail development in Dover. We will be working on the name generation and brand development as well as wayfinding strategy and signage design.

The St James development is set to transform the leisure and retail offer in Dover, with a six screen Cineworld cinema, 108-bed Travelodge hotel, 16,000 sq. ft. M&S Simply Food store, along with a mix of retail and restaurant/café units.


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