Alma

Alma is a residential community for those who want to experience true Central London living. The 159 highly-specified homes in Zone 1 and the uplifted public realm (New Drum Street) are our first collaboration with British Land in residential wayfinding.

Working with the client’s branding, interior design and operations teams, we crafted and delivered a wayfinding solution fit for this jewel of a development.

The design approach focused on classic sign making materials to support the brand’s timeless appraoch. The programme used brass in four different patinated tones as well as Corian, glass and formed metal; all of which had to be executed at the highest level of craftsmanship. The project’s central London location required special attention to planning and coordination for our team to deliver the completed package across multiple phases.