Blackhorse Mills

Client:  Legal & General
Location:  London, UK
Design Team:  Identity London
Size:  479 apartments
Status: Completed

Blackhorse Mills is a flagship BTR scheme, overlooking 211 hectares of protected wetlands in Walthamstow London E17.

479 homes designed specifically for rent are arranged over five buildings feature a mix of studio, 1, 2 and 3-bedroom apartments with amenities including a Gym, Pool, BBQ Area and 24h Concierge

Our role as L&G’s principal wayfinding partner, we worked closely with the client team including brand agency, Identity to bring their brand to life with the wayfinding and signage, developing the strategy, tender administration through to full project management of the manufacture and installation to ensure the design intent was met fully.

The scope covered all external and internal signs and graphics, featuring authentic materials such as neon and corten steel reflecting the building branding and industrial period typeface.


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