Borough Yards – Hoarding

Client:  MARK
Location:  London, UK
Design Team:  SSPARC, Queensbury
Size:  200 metres
Status: Completed

Following our appointment to design the wayfinding and placemaking for Borough Yards, we were commissioned by MARK to develop and implement hoardings to surround the site for the landmark development.

The design of the hoardings detail a mix of marketing content and playful, placemaking vocabulary.  With the neighbourhood once being a notorious, grimy area with prostitution and bear fighting, we delved into the rich, medieval history of the area and facts of past characters and rules include part of the design.

Sections of the hoarding includes printed fly posters with hand drawn elements, allowing for interventions to be added and for simply refreshing the posters throughout the phased construction.  The amusing face posters, were inspired by original brackets found under the historic railway arches resembling a face to attract attention and adding to the character of the development.

Our scope included project management and delivery service involving tender review, prototypes and fabrication oversight ensuring deadlines and quality standards were met.

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