Deansgate South Tower

South Tower is the second of the four towers f.r.a. have completed of the iconic Deansgate Square development. Following the successful completion of West Tower, Renaker appointed f.r.a. as their wayfinding partner for the remaining three towers including the extensive amenity block “The Club” including pool, gym, tea room, and private dining.

Whilst working holistically with the client design team, we brought the brand to life through the wayfinding threading together elements of brand, interior design and wayfinding.   Our concept took inspiration from the scheme created at West Tower, harmonising the designs using the same materials such as brass which add a sense of quality and luxury, with the directories having combined brass letters and arrows, forming a seamless look.

Our scope covered external and internal signage including, totems, directories, directional signs, apartment numbering, manifestations, and post room lettering. To ensure our design intent was fully realised, we tendered the wayfinding package, project managing the manufacture and installation.