Deansgate West Tower

West Tower is part of Manchester’s iconic Deansgate Square development and is the first of four build to rent residential schemes to complete in the city.

Continuing our relationship with L&G for their build to rent portfolio we were commissioned to develop the wayfindinig on a number of other BTR schemes including West Tower.  Bridging the gap between the brand we worked closely with the brand agency, Identity to develop the wayfindinig inline with the brand.  We implemented the scheme, project managing manufacture and installation including snagging signage on all 44 floors to ensure the highest level of quality was achieved.

We have been commissioned by Renaker to work on the remaining trio of towers on the Deansgate Square development- developing the wayfinding strategy through to implementation.  The towers will reach as high as 64 storeys, providing 1508 luxury apartments and penthouses.