Discover Telford
Client: Telford & Wrekin Council
Location: Southwater, Telford, UK
Design Team: Interdirect
Status: Completed
f.r.a. designed a new brand for Discover Telford, a forum for promoting Telford tourism partners.
We designed and oversaw the building of a new website to launch the brand across desktop, tablet, mobile and totem touchscreen. Visitors can explore destinations, attractions, conference spaces and hotels on offer and it acts as a booking portal. This supports business and investment in Telford, Ironbridge and surrounding districts, helping create a revenue platform for the council.
The visual language showcases Telford, using a montage of world-class historic icons and attractions with contemporary buildings and spaces. The brand, palette and silhouette illustration are used across further marketing and online material.
