Domain
Client: Cortland and Ropemaker
Location: Reading, UK
Design Team: AWW
Size: 253 units
Status: Completed
Domain is a new BTR development in Reading. The campus features multiple blocks, town houses and extensive amenities. The site’s colourful brand keeps pace with the expensive and artful interior design.
The wayfinding solution echoes the colourful interiors and makes the most of the brand’s strong typographic style. The signs take on a sculptural quality on the exterior. Interior signs melt with the architecture as painted areas that travel across architraves and doors.
By bringing this playful effect to life, made full use of our project management team’s ability to coordinate multiple trades on site.