Gilders Yard

Client:  Grainger PLC
Location:  Birmingham, UK
Design Team: BPN Architects
Size:  158 units
Status: Completed








Located in Birmingham’s Jewellery Quarter, Gilders Yard is the redevelopment of the former Ashford & Sons’s Jewellery factory.  The scheme is made up of a mixture of new and restored Grade II* listed building incorporating different architectures.  This gives the site wonderful character but also a diverse range of spatial typologies and some surprisingly complicated wayfinding challenges and planning constraints.



Our team took direct inspiration from the historic jewellery manufacturing produced on the site.   We developed a rich palette of materials including hand applied brass-leaf lettering and fluted glass panels.  We combined these with a simple graphic system that presented information in a clear and understandable manner to help facilitate wayfinding while engaging with the brand.


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