Gilders Yard
Client: Grainger PLC
Location: Birmingham, UK
Design Team: BPN Architects
Size: 158 units
Status: Completed
Located in Birmingham’s Jewellery Quarter, Gilders Yard is the redevelopment of the former Ashford & Sons’s Jewellery factory. The scheme is made up of a mixture of new and restored Grade II* listed building incorporating different architectures. This gives the site wonderful character but also a diverse range of spatial typologies and some surprisingly complicated wayfinding challenges and planning constraints.
Our team took direct inspiration from the historic jewellery manufacturing produced on the site. We developed a rich palette of materials including hand applied brass-leaf lettering and fluted glass panels. We combined these with a simple graphic system that presented information in a clear and understandable manner to help facilitate wayfinding while engaging with the brand.
