Multistory
Client: Railpen
Location: Birmingham, UK
Design Team: Hawkins/Brown, V7, F37 Studio
Size: 90,000 Sqft
Status: Completed
Our studio delivered a wayfinding and placemaking scheme that channels the building’s spirit of fresh thinking and geometric clarity. Our design solution covered the whole user experience from the car parks, end-of-trip, receptions, publicly accessible lobby spaces and circulation spaces. Inspired by the brand’s bold visual language, our team developed a suite of wayfinding products using Durat—a vibrant, ecologically sensitive material that brings colour and sustainability to every sign. The design language is crisp and contemporary, while ensuring clarity and ease of navigation for all users.
The design for the project draws inspiration from the location, brand and interior design. Our concept of “elasticity” – Connectivity and rhythm expressed through vertical lines and extruded elements pays homage to the connectivity and rich interior design.
