One Canalside

Client:  Legal & General
Location:  Chelmsford, UK
Design Team: KIBRE, Identity London
Size:  189 units
Status: Completed

A landmark build to rent scheme set on Chelmsford waterside within a conservation area.

Collaborating with the client’s brand designer, our role was to bring the wayfinding to life and design a cost-effective wayfinding scheme within a tight timeframe. With this in mind, we designed a minimal, contemporary scheme using simple, sustainable materials such as plywood and focused heavily on graphic details such as the typographic and colour palette.


By tendering and project managing the
manufacture and installation of the signage
package, ensured the best value, quality
and within a tight budget. Our scope also
included gaining advertisement consent
involving sensitive planning negotiations.


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