Parkway

Client:  Standard Life Investments
Location:  Newbury, UK
Design Team:  BDP
Size:  28,000m²
Status:  Completed

Parkway is new build mixed use, open shopping centre and residential development with underground car parking designed by BDP for Standard Life Investments. f.r.a. was commissioned to provided wayfinding and activation design throughout.

We built up the site’s curb appeal with clean eye-catching white illuminated signage to reflect the brands contemporary feel. We developed lighting design that included building up-lights and special solar-powered light bricks that welcomed users into the site.

The wayfinding scheme features external quality illuminated totem directories with LED lighting and easily updateable centre maps. The car park uses supergraphics and strong use of colour coding. The sign family includes front and back of house, residential, directional, goal and policy signs.