Piries Place

Piries Place, set in the heart of Horsham and adjacent to the Horsham Conservation Area, is currently undergoing major redevelopment that will transform the leisure offering in the town. Designed by award winning architects Holder Mathias, the scheme will include a three screen Everyman Cinema, hotel, shops and restaurants. f.r.a. has been appointed by Reef Estates for the branding and wayfinding with other work streams covering hoarding design, letting brochure and website.

The Piries Place brand mark is an expression of the site’s location and local character. The site nestled between other developments and is accessible through passages called “twittens’ locally. This idea of personal connection is reflected in the brand and further enlivened by classic typography and colour selections.