Prestfelde Preparatory School

Client: Prestfelde Preparatory School
Location: Shrewsbury, UK
Design Team: Ascendancy
Status: Completed

 

 

 

 

We helped local (to us) private school Prestfelde to transition to mixed-gender school and keep pace with modern educational institutions. Our scope of work included branding, new website template design, prospectus, mini bus wraps, business cards, stationery and entrance signage.

Through research we helped the client understand their market position and best practices. Our findings allowed us to recognise the unique characteristics and key challenges facing Prestfelde. The new branding captures the essence of the school with a visual identity and an updated logo that appeals to the emotional senses and its intellectual values. It encompasses Prestfelde’s traditions and heritage, whilst reflecting its warmer, more contemporary and approachable personality.

The new website and prospectus provides parents of future and current students with all the information they need about the school, capturing Prestfelde’s values and appeal: to be inspiring, curious and ambitious in a playful, lively and thought-provoking way.

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