Rushden Lakes

Client:  lxb/The Crown Estate
Location: Northampton, UK
Size:  34 acres of a 244 acre Site of Special Scientific Interest
Status:  Completed

Rushden Lakes is a new type of retail park offering shoppers the brands they love with ample F&B, leisure and a very unique amenity: access to nature. The 34 acres site boards a chain of lakes in Nene Valley giving visitors access to nature trails, bike routes and a children’s splash park.

f.r.a. was commissioned to provide wayfinding and branding for the project. The lakes surrounding the project host migrating starling. In the evening thousands of bird fly together forming a swooping mass called a murmuration. This natural wonder forms the basis of the brand identity.

We’ve provided design and project management services across three phases as the site has grown and succeed. This includes a complex chain of stakeholders including multiple developers, two town councils, the Wild Life Trust and various tenants. Our collaborative approach has delivered a project everyone is proud of.


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