St. James

Client:  Legal & General
Location: Dover, UK
Size:  156,915 sq ft
Status:  Completed

St James is a key development in the regeneration of Dover. This retail and leisure development brings big-box retail, F&B, fitness and hospitality right into the heart of the town. We worked with a unique set of stakeholders to balance the needs of the centre developers with the requirements of the local council and ensure the brand and wayfinding was a win for all parties.

Our wayfinding programme found a balanced solution to a complex brief. The signs helped visitors understand the tenants within St James, but given the large tourist demographic, provided an equal focus on stitching the development into Dover town and its many cultural amenities. Dover is the UK’s gateway to Europe and we incorporated English & French messages on the signs. The result is a solution the benefits the development and community it serves.


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