The Darwin

Shrewsbury is the birthplace of Charles Darwin and when the local shopping centre which bears his name needed a brand update, our team was happy to rise to the challenge.

Our brief was to create something fresh, modern and accessible. We avoided any of the usual and obvious Darwin motifs: no monkeys, no images of a bearded guys looking thoughtful.
Instead our team focused on Darwin’s scientific method of data collection and curation as this reflected the approach to the brands at the centre. We wanted to bring in the human side of Darwin’s story and blended in graphic elements of his signature into a modern clean brand style.