Whitmore Collection

Client:  Legal & General
Location:  Birmingham, UK
Design Team:  Identity London
Size:  220 apartments
Status: Completed

The Whitmore Collection will be the fourth built to rent scheme we have completed for Legal & General.

Located in Birmingham’s Jewellery Quarter, the £53m scheme is a collection of 220 apartments, townhouses and clubhouse housed in a Victorian warehouse. Continuing our relationship with brand agency Identity, we brought the brand to life, developing the wayfinding strategy through to end stage delivery.

Ensuring our design intent was realised we formally tendered the package, project managing the manufacture and installation.


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