FRA has developed the Brand Identity for St James, Dover, a mixed use scheme for Legal & General and created the brand guidelines used to inform commissioning of marketing and PR creative work. The website, created by the client’s marketing agency Bewonder, follows our design direction in capturing the essence and personality of the St. James brand.
FRA are designing the wayfinding for the site that stitches the scheme into the fabric of Dover with new mapping and directional information offered in dual languages; French and English at this strategic location. St James seeks to become a new heart for the town, offers much needed facilities for visitors and locals and provides a catalyst for regeneration.